I was tasked with creating the event poster for Family Tree’s six-volume event, with additional assets including social media posts and banners. The client gave me full creative control, with little direction on what they specifically wanted, allowing me to explore a variety of concepts. After presenting the initial design, they were thrilled with the first rendition, which perfectly captured the essence of the event. The poster became the focal point of the promotional campaign, while the social posts and banners complemented the overall visual identity, creating a cohesive and striking marketing package.